One of our key themes is validation of assumptions. There must be a relentless quest to get our most important questions answered as cheaply and as quickly as possible. The phrase “If we build it, they will come” only works in the fantasy of the movies. Entrepreneurship is about risk. Successful entrepreneurship is about intelligently mitigating those risks. The key to mitigating those risks is to validate our assumptions. Throughout we will pursue a process of:
- What is our assumption?
- What are the consequences of our assumption being wrong?
- How do we validate our assumption?
- What is our response?