Pricing can be somewhat of a dark art when approached from a software background. However, there is some guidance that can be helpful in trying to decide what you should charge for your product. Pricing is been deeply studied in both business and economic. This post cannot replace the advice of experts. In a start-up you really need an idea of where to begin. The ability to hire experts comes after you are already making money. Here are three ideas for establishing price.

  • Pricing by market neighbors
  • Value to the customer
  • Revenue maximization analysis

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